It's Always Been There, WIP
"It's Always Been There" explores the relationship between Carhartt Work In Progress (WIP), contemporary youth culture, fashion, and photography in the UK. The book traces Carhartt's evolution from a 19th-century workwear manufacturer to a 1990s streetwear icon embraced by various subcultures. Through photographic essays like "Rush Hour" and "Night Tube," and art projects such as "What a Chore: Expressions Through Canvas," it illustrates how Carhartt WIP has become a symbol of identity and self-expression among young people. The visual narratives capture the diversity and dynamism of urban youth, showcasing how fashion and art serve as mediums for individuality and community connection within contemporary culture.
Additionally, the book features interviews and personal stories from creatives—barbers, DJs, artists, and designers—highlighting the brand's influence on their work and lives. It examines themes like authenticity, the impact of digital media on fashion and identity, and the balance between commercial success and cultural integrity. Photography is used not just to document but to interpret and communicate the nuanced interactions between youth culture and fashion.
